Digital Marketing - Curriculum
CognivaRise

Program overview
Digital Marketing is driven by strategy, creativity, and data. This program trains learners to understand customer journeys, choose the right platforms, and create campaigns that convert attention into action.

Instead of focusing only on tools, the program emphasizes how decisions are made in real marketing teams—from planning campaigns and targeting audiences to analyzing results and optimizing performance. Learners work on practical scenarios that mirror real business challenges, gaining confidence in managing digital growth initiatives.

Through guided learning, real-time campaign simulations, and project-based execution, learners develop the mindset and skills needed to perform in today’s competitive digital landscape.

Curriculum
Module 1 Introduction to Digital Marketing
 Module 2 Website Planning & Creation
 Module 3 Email Marketing
 Module 4 Lead Generation
 Module 5 Social Media Marketing
 Module 6 Search Engine Optimisation (SEO)
 Module 7 Google Ads
 Module 8 Content Marketing
 Module 9 Affiliate Marketing
 Module 10 Freelancing
 Quiz

Projects
Project 1 Google Search Ads Live Project
Project 2 Facebook Ads Live Project
Project 3 On Page and Off Page SEO Live Project